Announcing the arrival of Vector Mobile, smart mobility, the key to digital transformation: Be Smart, Be Mobile
- Vector ITC Group presents its new mobility spin-off on the occasion of the Mobile World Congress and reveals the advantages that this division will bring
- Banking, retail and tourism are the sectors that most benefit from mobility solutions
- Spain is 8th in the world in the use of mobiles for purchases
The slogan “MOBILE IS EVERYTHING” was used to kick off the most important mobile telephony congress in the world, the Mobile World Congress. The figures show the importance of mobility in today's society. In 2015 there were 3,649,000,000 mobile users worldwide, 185 million more than the previous year, according to the We Are Social annual study. In this context, Vector ITC Group has chosen the occasion to present Vector Mobile, a spin-off created to provide specific solutions to the current needs of the sector.
“We have created a new mobility solutions development concept because it is one of the cornerstones of digital transformation, which generates new business models and is producing disruptive changes in all sectors. For this we need to design a different strategy and continuously research new solutions, always with innovation as the basis”, commented Rafael Conde, Director of Innovation, Strategy and Technological Evolution at Vector ITC Group.
Advances in mobility have a differentiating factor, intelligence, which is what makes the user's life easier by saving them time and effort in decision-making. It is no longer limited to collecting all the information so the user can decide; it goes a step further and provides them the most appropriate solution according to their surroundings, personality and circumstances. The user no longer connects occasionally to the Internet, they are always connected, something which completely transforms consumer behaviour and expectations.
This is why Vector ITC Group is always at the cutting edge of the latest mobility trends, taking advantage of the Mobile World Congress to list those areas that will experience the greatest changes.
One of the biggest consolidations this year will be in mobile payment. Companies such as Samsung, Apple and Google have already developed their own mobile payment solutions. Other actors, such as financial institutions, are also incorporating their mobile payment solutions, and diverse mobile payment strategies are being promoted by companies from other sectors too. Vector ITC Group has an NFC payment solution, called AirWallet. “It is a contactless payment solution that allows you to make face-to-face payments with your smartphone securely and personally, centralising all your credit cards and loyalty cards,” added Rafael Conde.
New business models designed to improve the customer experience
Mobility will not only affect users' lives, but will also transform many sectors. In e-commerce, for example, the logistics process will be improved by reducing parcel delivery times. Purchases will be increasingly real, you will be able to have the product in your home in less than two hours, change the delivery address in real time, and countless other possibilities. As a result, Vector ITC Group has introduced the AirCargo service which, with an innovative technological solution, covers all these logistical needs in the e-commerce purchasing process.
Mobility is not all about tools. New concepts and behaviour models will also be adopted, such as micro-moments, those fragments of time when the consumer consults their mobile in real time with purchasing intentions. Now, more than ever, consumers consult their mobile when they want to find, do or purchase something, and expect to obtain appropriate answers all the time and tailored to their needs. Those micro-moments are vital for companies because it is when the consumer takes decisions and determines their preferences.
In Spain 87% of the population have a mobile, according to Ditendria. This statistic is even more surprising when looking at the total mobiles figure, 49.16 million handsets, as Spain actually has 46.09 million inhabitants, which therefore means there are 107% mobile connections in relation to its population. What's more, 32% of Internet traffic is served from mobiles.
Given these figures, it seems undeniable that content should also be adapted to the mobile. Users spend more and more time on their smartphone, but their consumption is fleeting, i.e. connections are shorter which is why shorter contents in video format are on the rise, and the information will be more accurate and specific. Big Data, geolocation and analysis of behaviour will help to concentrate demand.
Banking, Retail and Tourism: the most mobile sectors
Banking, retail and tourism are the sectors that most benefit when mobility solutions and new mobility concepts are applied to their businesses. 71% of young people use mobiles to connect to electronic banking. As for tourism, 66% of international trips anywhere in the world are now booked directly online by the traveller according to IPK.
“Large companies are not investing enough in mobility which threatens their businesses. There are already SMEs and start-ups that can offer very innovative services competing at the same level as large companies. Certain sectors, such as banking, have realised this threat and increased their investment considerably; however, other sectors are not reacting quickly enough to these changes”, Rafael Conde pointed out.
According to We Are Social, Spain is 8th in the world in the use of mobiles for purchases. This data dispels any doubt about the importance of the mobile sector in today's society and supports the investment made by companies in mobility.
“We are among the countries that develop the most innovative mobility initiatives and that consume the most apps. We also have a very highly skilled technical team, on the same level as the great epicentres of innovation, such as Silicon Valley. We at Vector ITC Group are helping these start-ups with technological and digital solutions, and offering services in markets such as the United States with work models adapted to their needs. Added Rafael Conde, Director of Innovation, Strategy and Technological Evolution.