Does Influencer Marketing really work?


Over the past two decades, social media has become an integral part of people's lives, and a crucial way for brands to reach new audiences. As more users have been joining social networking platforms such as Facebook,…

The future of marketing is already here: Predictive Intelligence


The growing capacity to collect and store data has provided companies with improved capabilities for retrospective and real-time analysis. Now, thanks to these technologies, patterns can be drawn and conclusions drawn…

The digital twins will see their consolidation in 2020


The Fourth Revolution has come as a solution to increasingly complex working environments. The introduction of cognitive and intelligent processes has opened up the possibility of a wide range of productivity…

Once again, artificial intelligence will make all the difference


Technology is growing and advancing at an unstoppable rate. Things that were never thought would exist are now part of everyday life. Since the invention of the personal computer, Smartphones and now the emergence of…

Business growth marked by IPA tools


The improved development of Artificial Intelligence (AI), Machine Learning and other related concepts has led to an increase in Intelligent Process Automation (IPA). Intelligent process automation allows organizations…

Chatbots and the Millennial generation: an unstoppable tandem


As companies increase their capital and expand their horizons, there is a natural tendency for them to divert their attention from what matters most: their customers. Unfortunately, increasing capital and pleasing…

Intelligent hardware will make a difference


The increasing demand for AI applications, service robots and the popularity of IoT are the main growth drivers for the intelligent hardware market. Optimum energy consumption, increased efficiency and high data and…

Machine learning can detect 90% more failures


Throughout history, various reasons why the software may fail have been identified. One of the main reasons for such failures is a poor quality assurance (QA) during the development process. The main purpose of running…

Retailers late in adopting smart hardware


Artificial intelligence (AI) software has always received most of the attention, however, as the computational resources required to process this software skyrocket, a new generation of hardware is being created endowed…

Customers are more satisfied with Artificial Intelligence


Advances in robotics and the increased rate of deployment of artificial intelligence (AI) in developing economies around the world have had a positive impact on the global market, with the global artificial intelligence…