Functional animation helps improve CX


Only a decade ago, user interfaces using animations were avoided, as they were often associated with websites with pop-ups and annoying intermittent ads. However, this has changed in recent years. Today, the details of…

The evolution and expansion of conversational interfaces


The introduction of new technologies has meant the introduction of new trends in web design. Some of these trends are here to stay, while others will be lost along the way. Within the trends that will prevail over time,…

Segmentation will help improve customers’ CX 2.0


The digital age has not only changed the way a company is managed, but it has changed potential customers, so when several of the large companies agree to invest their efforts in the same area, it can only mean one…

Only 25% of CX’s strategies meet their goal


Right now the idea of understanding the user, challenging assumptions and redefining problems in an attempt to identify strategies and alternative solutions is something that haunts the professionals responsible for…

Product quality versus consumer experience


In recent years, most executives in the retail sector have stated that, it is time to place the customer at the center of all the actions theytake. It's a common goal of all organizations, and while many brands have…

Excellence in Digital Marketing will increase revenue by 15%


Fashion sales in e-commerce are growing three times faster than physical store sales. More than 25% of the fashion sales in Western Europe are expected to be made online by 2020,many of them on platforms or websites…

Omnichannel strategies help retain 89% of customers


The retail sector is changing, and the main reason for this is technological innovations. Some advocates of offline selling argue that digitization of the industry is not a beneficial aspect as it can lead to store…

50% of buyers choose mobile payments


An estimated 151 million people visited a mall over the weekend of last BlackFriday. According to a report by the International Council of Shopping Centers (ICSC), retailers with an omnichannel sales strategy were the…

Millennials use Virtual Assistants the most


The launch of smart, interactive devices with voice capabilities by Google and Amazon, along with the consumer-rooted custom of using voice with their mobile, has significantly increased the adoption of voice…

Omnichannel advertising produces better results


Although in the last year, the digital advertising industry has encountered multiple challenges around consumer privacy and data protection, its contribution to the global economy is undeniable. Digital advertising…