The bright future of mobile payment technology


Mobile payment technology has continued to evolve around the world. It is a hot topic in a number of industries, including retail, hospitality, financial and others. The future of this technology is truly bright, as it…

Redefining the Customer Experience in Covid-19 Times


All relationships have an emotional component, and that is true for the connection between people and brands. A business relationship with customers is built over time, is nurtured by experiences along the customer's…

Does it make sense to talk about CX without listening to the customer?


That the opinion of users about a company is a fundamental data, is a reality, however, not all companies know how to obtain that information and analyze it to be useful in business development.

Account Based Marketing is changing the game


Digital marketing is constantly evolving and diversifying according to new market needs, companies, and the potential to apply new tools and methodologies in the form of defining strategies that convert more…

ERMs will improve consumer confidence


As 2020 approaches, many organizations are considering improving their Customer Experience (CX) improvement strategy. Even with the great expectation about CX in recent years, many brands are still struggling to deliver…

CIAM, the solution for a satisfying digital experience


Around the world it is known that today companies must focus on Digital Transformation initiatives to remain competitive, regardless of industry. However, companies that manage the identities of their own customers have…

Functional animation helps improve CX


Only a decade ago, user interfaces using animations were avoided, as they were often associated with websites with pop-ups and annoying intermittent ads. However, this has changed in recent years. Today, the details of…

The evolution and expansion of conversational interfaces


The introduction of new technologies has meant the introduction of new trends in web design. Some of these trends are here to stay, while others will be lost along the way. Within the trends that will prevail over time,…

Segmentation will help improve customers’ CX 2.0


The digital age has not only changed the way a company is managed, but it has changed potential customers, so when several of the large companies agree to invest their efforts in the same area, it can only mean one…

Only 25% of CX’s strategies meet their goal


Right now the idea of understanding the user, challenging assumptions and redefining problems in an attempt to identify strategies and alternative solutions is something that haunts the professionals responsible for…