Product quality versus consumer experience


In recent years, most executives in the retail sector have stated that, it is time to place the customer at the center of all the actions theytake. It's a common goal of all organizations, and while many brands have…

Excellence in Digital Marketing will increase revenue by 15%


Fashion sales in e-commerce are growing three times faster than physical store sales. More than 25% of the fashion sales in Western Europe are expected to be made online by 2020,many of them on platforms or websites…

Omnichannel strategies help retain 89% of customers


The retail sector is changing, and the main reason for this is technological innovations. Some advocates of offline selling argue that digitization of the industry is not a beneficial aspect as it can lead to store…

50% of buyers choose mobile payments


An estimated 151 million people visited a mall over the weekend of last BlackFriday. According to a report by the International Council of Shopping Centers (ICSC), retailers with an omnichannel sales strategy were the…

Millennials use Virtual Assistants the most


The launch of smart, interactive devices with voice capabilities by Google and Amazon, along with the consumer-rooted custom of using voice with their mobile, has significantly increased the adoption of voice…

Omnichannel advertising produces better results


Although in the last year, the digital advertising industry has encountered multiple challenges around consumer privacy and data protection, its contribution to the global economy is undeniable. Digital advertising…

More than 87% of customers go to an online store first


Retailers are at a point where they should put aside what they believe in and focus on what their customers need. It's important to identify where and how consumers interact, where they experience the most friction, and…

Companies still prefer email to communicate


In the face of growing consumer expectations for wanting an immediate response in real time from the company, there are tools, such as Apple Business Chat, that have the opportunity to revolutionize interactions with…

Legislative complexity rises in the face of the sharing economy


BCG has translated in its articles "Hopping aboard the sharing economy" and "Learning to love (or live with) the sharing economy" interviews with more than 25 founders and CEOs of new shared economy companies around the…

The omnichannel market will reach $15 million by 2025


Today's customer experience is everything, companies compete solely in the customer experience. Consumer expectations set the bar quite high for the customer experience that directly impacts brand loyalty.