50% of buyers choose mobile payments


An estimated 151 million people visited a mall over the weekend of last BlackFriday. According to a report by the International Council of Shopping Centers (ICSC), retailers with an omnichannel sales strategy were the…

Millennials use Virtual Assistants the most


The launch of smart, interactive devices with voice capabilities by Google and Amazon, along with the consumer-rooted custom of using voice with their mobile, has significantly increased the adoption of voice…

Omnichannel advertising produces better results


Although in the last year, the digital advertising industry has encountered multiple challenges around consumer privacy and data protection, its contribution to the global economy is undeniable. Digital advertising…

More than 87% of customers go to an online store first


Retailers are at a point where they should put aside what they believe in and focus on what their customers need. It's important to identify where and how consumers interact, where they experience the most friction, and…

Companies still prefer email to communicate


In the face of growing consumer expectations for wanting an immediate response in real time from the company, there are tools, such as Apple Business Chat, that have the opportunity to revolutionize interactions with…

Legislative complexity rises in the face of the sharing economy


BCG has translated in its articles "Hopping aboard the sharing economy" and "Learning to love (or live with) the sharing economy" interviews with more than 25 founders and CEOs of new shared economy companies around the…

The omnichannel market will reach $15 million by 2025


Today's customer experience is everything, companies compete solely in the customer experience. Consumer expectations set the bar quite high for the customer experience that directly impacts brand loyalty.

33% of the users bet on delivery within their homes


2017 has been a difficult year for the retail sector, large companies have not been able to adapt to the new needs of users, increasingly inclined to make purchases through online services something that results in a…

The competitiveness of the Apps makes it difficult to stay


Liftoff has done its "Mobile App Engagement Index Report 2017", where it talks about user relationships with mobile apps and how marketers must deal with this scenario.

What is the consumption of digital content in Spain?


The National Observatory on Telecommunications and Information Society (ONTSI) has just published the "Study of the use and attitudes of consumption of digital content". The study has focused on the consumption trends…