One user visits on average 38 different websites to plan a trip

Vector ITC Group, a 100% tech group of Spanish capital, has participated in the World Travel Market held in London, one of the most relevant events within the tourism sector. During the event, major companies and tourist destinations around the world present the conclusions about technological trends worldwide.

The Spanish tourism sector had an outstanding presence. Vector ITC, for its part, was present in the stand of the Balearic Islands, one of the autonomous communities in which tourism has the greatest impact. During the event, major tourism companies around the world agreed that technology trends focus on data analytics, mobility and ecommerce and payment solutions.

“Increasingly, technology plays a decisive role in the tourism sector, competition is more global and tourists are opening up to new destinations, mainly emerging economies. In fact, the participation of emerging economies in tourism is expected to reach 57% by 2030,” says Jaume Rosselló, Director of Vector Baleares “Because the number of possible destinations increases and diversifies, it is necessary to have tools that provide valuable and timely information to attract niche markets,” he adds.

Optimizing the customer journey, the new challenge of the tourism sector

The tourism sector has before it the challenge of making the most of the customer experience in all the steps of the process: search, reservation and stay. To do this, companies must apply all the channels that technology puts at their disposal in order to offer the customer an unforgettable experience, focusing on exceeding the expectations preconceived by the customer.

Data backs up this, as customers who have a satisfying travel experience spend 140% more compared to users who have had a poor experience. Vector ITC, for its part, is committed to multi-channel strategies on the web, focused mainly on reputation management. Promoting a tourist’s happiness in terms of the services offered, has a direct impact on the company in several aspects. Today’s travelers travel the entire digital landscape in search of travel ideas or throughout their journey. An average user visits 38 websites to plan a trip; However, a tourist satisfied with all the processes of the trip has more chances to repeat experience.

Online reputation management, a key tool for business development

Also, according to Vector ITC Group, a satisfied user tends to share his experiences on the network, thus impacting the behavior of future users since the first sources consulted when hiring a tourist service are the Internet in the first followed by recommendations from family and friends.

In this sense, Vector ITC designs strategic projects to optimize the experience in the life cycle of the tourist user through a technology adapted to the needs of each client. Likewise, it works in the monitoring and management of reputation in social networks and hotel valuation systems to optimize all available resources in order to attract new customers and loyalty.

“We must also pay attention to digital security, it is a differential aspect, we must monitor and control the entire digital field of the company through cloud solutions, but also paying attention to digital payment solutions”, concludes Jaume Roselló, Director of Vector Baleares.