Account Based Marketing is changing the game


Digital marketing is constantly evolving and diversifying according to new market needs, companies, and the potential to apply new tools and methodologies in the form of defining strategies that convert more…

Does the role of ‘Virtual CISO’ make sense?


With constant reports of cyber attacks in the media, most small and medium-sized organizations have become aware of the reality of cyber threats in recent years. As cyber security becomes a threat to businesses,…

The future of marketing is already here: Predictive Intelligence


The growing capacity to collect and store data has provided companies with improved capabilities for retrospective and real-time analysis. Now, thanks to these technologies, patterns can be drawn and conclusions drawn…

Change Management: DRaaS


In an IT world where everything related to 'as a service' resonates more strongly, it is not surprising that managed data recovery has been talked about for some time. The Disaster Recovery as a Service (DRaaS) is the…

IDaaS The best solution for user management?


The exponential growth of the Cloud, and in particular the rise of Software-as-a-Service (SaaS) applications, has changed the way companies do business. Deploying SaaS via the Cloud means lower maintenance costs,…

The digital twins will see their consolidation in 2020


The Fourth Revolution has come as a solution to increasingly complex working environments. The introduction of cognitive and intelligent processes has opened up the possibility of a wide range of productivity…

Quantum programming languages are necessary


Like early digital computers, quantum computers offer the possibility of technology that is exponentially more powerful than current systems. They can change businesses, entire industries, and the world by solving…

ERMs will improve consumer confidence


As 2020 approaches, many organizations are considering improving their Customer Experience (CX) improvement strategy. Even with the great expectation about CX in recent years, many brands are still struggling to deliver…

Are paid subscriptions the definitive business model?


Subscription-based services are fully intertwined with society: music, TV, movies, video games, grocery boxes, beauty items, clothing, cosmetics and toys are more expensive than many people think.

Is it time for the 6G connection?


Despite the recent introduction of 5G worldwide, China has already started its path towards 6G. China's Ministry of Science and Technology recently announced that it has formed two teams to oversee the research and…