The incorporation of technology into the tourism industry is essential. Vector ITC Group is developing a new business perspective, aimed at new consumers of tourism 3.0 and it has been successfully implemented in the sector's leading companies.

The search for a more flexible and innovative business model that makes it possible to attract and retain new types of consumers to obtain higher returns has been a constant in the industry. The traditional consumer who keeps away from the internet has become the prosumer, the active digital user who always searches for further information on different channels, comparing prices and specific services, until they become an adprosumer.

The adprosumer belongs to a new generation of consumers, digital natives, who go one step further, becoming content producers and trendsetters by sharing their impressions on travel, their opinions on places and their recommendations on companies, products and services. Through innovation and technology, it is possible to develop a new business model tailored to the needs of this new consumer.

This new customer profile requires a new business perspective and approach to be developed, based on three key points:

  • Offering a high-quality solution that anticipates future needs
  • Creating a direct emotional and transparent connection with the customer.
  • Using technology and innovation to attract and retain them.

For Vector ITC Group, the points that underpin this model are:

  • Multi-channel: The new customer is multi-channel, so the design of the company's online strategy should fit this new profile.
  • Mobility: Mobile devices are particularly important in this new model. The Adprosumer carries out most processes with them.
  • The leisure experience: companies should focus on the customer's experience. Both at the start of the customer's relationship with the company and for the tourism or leisure experience itself, to achieve customer retention based on this rewarding experience.


Digital transformation consulting, from analysis to conceptualisation of the new business model.

Technology transformation consulting, based on new componentised and scalable platforms, leaving behind monolithic architectures.

Mobility to manage customised offers for customers, connecting with them and selling products at the best price and the right time.

Revenue Management for the improvement and optimisation of pricing processes, to gain a competitive edge in the market. Flexible, complete and easy-to-manage business rule solutions.

Analytics and Data Science: the trend is towards “connected intelligence” through solutions that interlink the customer's data in every phase of their trip or experience. The aim is to achieve maximum customisation of the offer and make the customer feel unique.

Data processing and strategy planning. Companies have a lot of data but very little internal capacity to analyse it and make decisions based on that information (“data rich – insight poor").

New sales product architectures that are flexible and tailored to each type of customer and for all sales channels.

B2B-B2C platforms that allow the consumer to find everything that they need (metasearch engines). The aim is to prepare custom trips, flexibility and higher returns

Virtual reality: as a channel of information and a marketing and acquisition tool. It is an attractive way of discovering future destinations, providing information about locations, hotels, attractions, maps, etc.

Indoor positioning Indoor positioning solutions are essential for airlines, hotels and airports: using social Wi-Fi solutions, beacons, etc., companies can see critical information about their business in real time (capacities, profiles and behaviour of customers, etc.) and provide customised marketing campaigns and services.

Cyber security: tourism platforms are unprotected and not the main targets of hackers and DDoS attacks. The implementation of flexible and specific security solutions is essential for the tourism sector.

Agile development to drive your digital transformation, increasing the speed of development and obtaining higher-quality products that meet the needs of the business.