Smart mobility: the new challenge for companies. Be Smart Be Mobile
- According to Vector ITC Group, mobility must become an ecosystem supported by independence, communication, information and intelligence.
- Mobility should be distinguished by intelligence, which is what really contributes something new and which can make the user's life easier by saving them the job of decision-making.
For the first time, access time to digital media used in mobile devices exceeds that used in PCs (53% versus 47%), according to data from the Information Society in Spain report. Today there are more and more devices with Internet access, such as the car or watch, favouring expansion of the mobility phenomenon. The Vector ITC Group therefore focuses its efforts on the pillars that should support this phenomenon.
Mobility also affects business management in SMEs and large enterprises. The Mobile Internet Economy in Europe study, carried out by The Boston Consulting Group for Google, forecasts that by 2017 in Germany, Spain, France, Italy and the United Kingdom alone the revenue generated by the mobile Internet will be around 230 trillion euros, equating to 25% annual growth. Rather than due to any price increase, this growth is expected to be fuelled by better and more accessible connections, the applications, content and services derived from this ecosystem, and the rapid expansion of purchasing and advertising on mobile devices.
In such a competitive context and with so many development options, mobility cannot be reduced to a system with limited features, such as the mere possibility of being connected anywhere and anytime. The concept must be far broader in scope to offer the user something more. Mobility must be transformed into an ecosystem supported by four pillars: independence, communication, information and intelligence. Those four pillars are inseparable. Be Smart, Be Mobile”, says David Rodríguez, head of mobile technologies in the Innovation, Strategy and Technological Evolution area at the Vector ITC Group.
According to Vector ITC Group, most companies are aware of the changes and the speed of them, but are demanding high-quality trustworthy services that allow them to adapt to those changes, without their business losing any traction. Nowadays, a company that does not have its website adapted to different devices or that does not offer 'multiscreen' content is missing out on a significant source of revenue which could push it out of the market
The four pillars of mobility
Independence or be on: mobility means independence. Any task can be performed on the device.
Communication or be connected: mobility means always being connected, which means that the user can access everything going on around them at any time.
Information or be data: the information generated by the user, (geolocation, purchases, interaction in social networks, etc.) is collected on the device. A possible example is the mobile reminding the user that it is their mother's birthday and that last year they bought her flowers. The mobile then recommends the user a plant on offer from a nearby shop.
Intelligence or be smart: mobile intelligence is an evolution, a consequence of the above pillars. The real challenge of mobility is its ability to be intelligent and offer far more. Collecting information is not enough, the information must be useful to the user, i.e. the device should analyse and generate it according to the user's lifestyle. Be Smart. Be Mobile
Mobility should be distinguished by intelligence, which is what really contributes something new and which can make the user's life easier by saving them the job of decision-making. It is no longer limited to collecting all the information so the user can decide; it goes a step further and provides the most appropriate solution according to their personality and circumstances.
“We will soon have in our hands devices that replace everything in our pockets: credit cards, identification documents, keys. Any task will be performed at any time from any location. And the best thing will be when the device itself becomes a true personal assistant that knows not only what you like but also what you are going to like”, said David Rodríguez, head of mobile technologies. “Any device close to people and always connected will have more information then we ourselves are able to imagine. The mobile will become another vital organ. ” David Rodríguez added.
Smart mobility: the germ of smart cities
According to Vector ITC Group, the most important advances in mobility for the coming year are payments with the device, the new 'wearables' and a whole range of possibilities that they open up, such as connected TV, drones, cars and smart homes. All these advances must be supported by smart mobility. They will therefore be the main elements that shape smart cities.
Another important factor to bear in mind is security. At the same speed as new technologies and devices advance, we need to be protected against possible criminal threats and to ensure personal data protection. But mobility security should not be treated as a barrier to its development, rather just another feature to consider.